Join the Challenge in support of Dorset & Somerset Air Ambulance
Air Ambulance launches The Big Keepy Uppy Challenge during
2026 World Cup
Football fans, schools, workplaces and youth teams across Dorset and Somerset are
invited to take part in a new fundraising challenge launched by Dorset and Somerset Air
Ambulance (DSAA), taking place during the 2026 World Cup.
The Big Keepy Uppy Challenge will run from 11 June to 19 July 2026, encouraging
supporters to take on 3,000 keepy uppies while raising funds to keep the charity’s
helicopter flying.
Dorset and Somerset Air Ambulance is called out around 3,000 times every year, so this
summer the charity is challenging supporters to complete one keepy uppy for every
call-out, helping to support life-saving care across the region.
Supporters can get involved in a way that works for them, whether that means taking
part alone or alongside friends, colleagues, schools, or sports clubs.
The challenge is free to enter, with fundraising encouraged. Everyone who takes part will
be entered into a prize draw to win a signed AFC Bournemouth football, and those who
raise £35 will receive an exclusive DSAA-branded mini football as a thank you for their
support.
Rosie Cornelius-Light, Fundraising OƯicer at Dorset and Somerset Air Ambulance, said:
“We are really excited to launch The Big Keepy Uppy Challenge this summer and see
people across Dorset and Somerset get involved. Whether you manage 30, 300 or all
3,000, every keepy uppy helps support life-saving care. As a guide, 3,000 works out at
around 80 a day, but there are no strict rules. It’s about taking part, having fun, and giving
it a go.”
Participants are encouraged to share their progress on social media and tag Dorset and
Somerset Air Ambulance – @dsairambulance.
More information and sign-up details are available at:
www.dsairambulance.org.uk/keepyuppy
Pictures from Dorset and Somerset Air Ambulance.
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